What is Search Engine Optimization?
Three keys to creating
optimized web sites
that produce meaningful results.
Not all web sites are created to attract
their target audience. While many
web sites reside passively on the
Internet, a growing number of
organizations have been extremely
successful at leveraging their sites to
produce meaningful results and
achieve specific business and
marketing objectives through SEO.
Search Engine Optimization (SEO)
leverages search engines like
Google, Yahoo! and MSN Live
Search to obtain visibility and highly
qualified traffic in the most costeffective
manner.
The most successful SEO strategies
target two entirely different
audiences: (1) The Customer and (2)
The Search Engines!
Most web sites neglect to consider
the search engines and thus obtain
minimal visibility. That means
potential customers who are actively
searching the web will not find your
site. To be well optimized your site
needs to excel in three critical
categories: Code, Content and
Connections.
CODE refers to the search engines'
ability to access and index your web
pages. The indexability of your site
has a direct impact on your web site's
overall search engine rankings. If the
search engines can not read your
code nor index your site, then for all intents and purposes, your web site
simply does not exist.
CONTENT is all about the search
engines' evaluation of the topic or
subject of your web page. The
importance of a targeted "keyphrase
strategy" based on the most
appropriate terminology used by your
target audience is paramount.
The proper integration of keyphrases
into your web site is critical and can
be the difference between success or
falling short.
CONNECTIONS means keeping
good company and is the search
engines' determination of your site's
credibility based on the number, type
and quality of other sites pointing to it.
In a competitive marketplace, without
"authority" your website has little
chance of obtaining significant
visibility and attracting the quality and
volume of potential customers you
seek.
Conclusion: To leave any one
component out makes a site far less
effective. All three factors are equally
important and interdependent..
Optimizing a web site properly
requires comprehensive knowledge of
how search engines work and the
ability to act quickly in the everchanging
and competitive Internet
market.
Additionally, advanced web site
optimization includes the integration
of all digital assets that may appear
on the search engine results pages
(SERPs). This includes material such
as press releases, white papers, PDF
documents, videos, pictures, etc.
SEO is not a one-time event. It is the
continual management of these three
key components along with
measurement and analysis that make
an effective SEO strategy produce
meaningful results.
Call LSF Interactive and
get started with an SEO
strategy that delivers
results!
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