Search Engine Marketing (SEM or PPC) Tools

Keyword ideas for your Site
Use the Google AdWords Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases, or type in your website's URL.

Estimate Traffic of your Keywords
Get quick traffic estimates for new keywords by using the Google AdWords Traffic Estimator wizard.

Know the success key of your competitors, by SpyFu.
Search by domain, and see what keywords draw people in. Search by keyword, and see associated costs, number of advertisers, and closely related terms others bought as well.

Preview Google Ads for your Keywords by using Google's experimental Ad Preview Tool.
Enter a keyword, then select a Google domain, display language, and location to preview ads.

Get all the possible typos for your keywords
Typo Generator. Enter one word or phrase per line. Skip letter Double letters Reverse letters Skip spaces Missed key Inserted key.

Get Your site's top 20 keywords
SeoDigger.com allows you to input a site URL and it will then show you the keywords that site has that will rank it among the top 20 in Google. It returns quite a few good answers and allows you to see the Wordtracker and Overture results as well.

Identify rival search marketing strategies by Compete.com
Compete.com is a new breed of web analytics company. web analytics means analyzing what consumers do across the entire web, not just what they do within a particular site, and that marketers can use this rich information across the entire company, not just for online media planning or site design decisions.

Track your keyword rankings
goRank Complete keyword density analyzer. Enter a URL below and goRank will automatically analyzed the keyword density of all words and phrases in the web page.

Get your site's current page ranking
iWEBTOOL has frequently used web tools. Tools ranging from a rank checker to HTML encrypter.

Analyze backlinks to your site.
This free software tool analyzes inbound links and shows the number of different .edu, .mil., .gov and other backlinks (inlinks, inbound links). It also shows the number of different IP addresses and number of different C classes of those IP addresses.

Get the rankings of Web's Most popular sites
Alexa Internet grew out of a vision of Web navigation that is intelligent and constantly improving with the participation of its users. Along the way Alexa has developed an installed based of millions of toolbars, one of the largest Web crawls and an infrastructure to process and serve massive amounts of data. For users of Alexa's Toolbar and web site this has resulted in products that have revolutionized Web navigation and intelligence. For developers this has resulted in a set of tools unprecedented in scope allowing whole new services to be created on the Alexa data and platform.

Catch the sites that copied your site content
The free Copyscape service makes it easy to find copies of your content on the Web. Simply type in the address of your web page, and Copyscape does the rest. Copyscape finds sites that have copied your content without permission, as well as those that have quoted you.

Verify the text links on your site
Text links are an important factor in today's search engine optimization, and exchanging links with other websites is a good way to get them. However, doing a link exchange with a website that is penalized can have some detrimental results. This tool will scan the links on your website, and on the pages that your website is linking to, and flag possible problem areas. This can greatly ease your seo efforts.

Analytics, Tracking & Reporting Tools

Improve your site and increase marketing ROI, by using Google Analytics
learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits.

Best in class analytics platform, by Omniture - SiteCatalyst
Omniture is a leading provider of online business optimization software. Omniture's software, delivered to customers through hosted, on-demand services, offers an easier and more flexible way to manage online, multi-channel and off-line business initiatives without costly investments in IT infrastructure.

Improves RIA Measurement - MarketingVOX
Omniture is a leading provider of online business optimization software. Omniture’s software, delivered to customers through hosted, on-demand services, offers an easier and more flexible way to manage online, multi-channel and off-line business initiatives without costly investments in IT infrastructure.