Can your customers find you on the Internet? Three-quarters of people
online use search engines to find what they need.
Search engines have become the gateway to finding information on the
Internet, commanding high potent volume and converting traffic.
Usability studies show us that more than half (60-70%) of all web users
are search-dominant- going straight to search boxes rather than
trying to find information by following navigational links.
A majority of keyword searches are executed on the most popular
search engines, which are broken down according to this pie chart
(comScore 2005):
Search engines display paid and organic listings on the same result page. Web savvy users differentiate between organic and paid results, they prefer organic listings as more relevant; while web novices do click-through on paid searches more often.
Search Engine Marketing strategies that embrace both "paid" and "organic" listings across major search engines and directories for a multitude of relevant keywords - is the ultimate direct sales and marketing channel, yielding the best conversion metrics over time.
Organic listings across a gamma of relevant and popular search terms can generate similar or greater traffic (and conversion) as paid listings, however, this requires time, vision and commitment to the project. Organic listings on Google generates most referred traffic to the web-site vs. organic listings on Yahoo and MSN, but this picture will change as search engines fight for their market share. It may take up to 3 months or longer before organic listings appear at the top of search results when optimized professionally.
Paid search traffic provides instant gratification and is controllable to the degree of justified spending. However, paid listings may be costly if they're not optimized per renewed roster of potent keywords on a daily/hourly basis, or if deployed without consideration for on-page components to enhance conversions.
LSF Interactive's dedicated search engine marketing service team will deploy both strategies for select clients swiftly and with measurable results every step of the way. Please inquire through these links on LSF Interactive's Search Engine Marketing Services (SEM) for organic and paid strategies deployment:
Both paid and organic search results attract a healthy volume of clicks. Given the commitment by top search engines to return increasingly relevant results per keyword queries, organic placements and paid placements will co-exist for some time. LSF Interactive's expert SEM team promotes the use of both strategies while measuring click-through rates and conversions for each separately.
