Pay Per Click Vs Organic Search Engine Listings- Ifs and Buts
Before we discuss the pros and cons of PPC pay per click and organic search engine listing, it's necessary to define the two. PPC is a model of search submission that allows you to select the keywords and phrases appropriate to your web site, and maintain your ranking by "bidding" an amount you are willing to pay each time a visitor selects your link from a search engine results page. PPC pay per click advertisement is usually displayed with the advertisement from the highest paying bidder in the top position. On the other hand, an "organic" search engine listing is a free listing of a site, usually found by a search engine's spider and then ranked by relevancy according to the search engine's methodology.
Is There Any Difference Between Organic Search Engine (Organic SEO) Or PPC pay per click?
There are many differences between organic search engine listing and PPC pay per click. Organic search engine optimization (natural search engine optimization) targets organic positioning and is the process of combining proven techniques, such as those used in website design, layout, HTML programming, and website submission with a thorough understanding of what the top search engines are looking for. Pay per click advertising on the other hand targets the sponsored listings and is a process of managing multiple variables such as a monthly budget, costs per click, positioning, competitors positioning, and ad copy in a way that delivers you the best results for your ad spending. Top ranking depends on pay per click marketing, which further depends on how much an advertiser is willing to spend.
What's the need for Organic Search Engine listing if pay per click program does the same?
Since pay per click program is a paid service, many low budget companies cannot afford to compete with larger organizations. Therefore, natural SEO is the obvious choice for them. Moreover, organic SEO can better influence searchers than PPC pay per click, much like a person reading newspapers would be more positively influenced by a product than by a paid advertisement from the company that sells it. The only problem with organic SEO listing is that it involves a certain amount of knowledge and programming skills to optimize the site. Further, it takes anywhere from two days to as much as six months to be listed on a search engine.
Which one gets more clicks? Either PPC Per Page Click or Natural SEO?
No straightforward answer to this question. It all depends on:
- Demographics of searchers (men vs. women, experienced Internet user or novice)
- Type of search (information-oriented vs. purchase-oriented)
- Type of search engine (where the search is conducted)
However, listed below are some of the possibilities to help you prioritize and decide which path(s) to follow when setting up your search engine marketing campaign:
- For small and low budget organizations who can't afford pay per click program, they may opt for organic SEO.
- If you want immediate results, go for pay per click program, as significant improvement in organic rankings may take several months to achieve.
- Pay per click marketing ensures a guarantee of top placement of the site in search engine, while organic SEO doesn't.
- For making frequent changes in the content of your advertisements, pay per click programs are the better option.
- To remain consistently on the top position of the search engine, you may choose pay per click placement.
Pay per click marketing is recommended when you want an immediate placement of your site. Pay per click programs allow you to know what is working and what is not working in your website. Equipped with the result of this testing, optimize your web site effectively. Only when you are completely happy that your web site is the best it can be should you submit it to the search engines. Thus, for a well-rounded and effective search marketing campaign that reaches the greatest number of searchers, marketers should blend both natural SEO and paid listings, capitalizing on their complementary pros and cons.
LSF Interactive's dedicated search engine marketing service team will deploy both strategies (PPC and Organic Search Engine Optimization) to ensure a very good ranking of your sites in major search engines like Google, MSN, and Yahoo. So, Contact Us for pay per click placement or natural search engine optimization.
