Management Team

As VP, Client Services and Solutions, Lauren is leading ongoing efforts of growing and sustaining the momentum of LSF’s clients, managing an account service team and heading up competitive research practices. She leads the strategic development and execution of client marketing plans and initiatives as well as maintaining the relationships of core clients. Lauren is also highly proficient at assisting clients with the integration of their online and offline campaigns to form a synergized marketing solution.

Prior to LSF Interactive, Lauren was the VP, Client Services and Strategy for Unreal Marketing, a full service interactive agency. Before joining the Unreal Marketing team, Lauren spent over 7 years on the client side working for David’s Bridal in numerous capacities. Her extensive experience in Direct Marketing included launching websites and online marketing initiatives for multiple brands within the Bridal Group. Her seasoned skill set includes strategy, planning, creative development, optimization and project management, as well as traditional media planning and buying, e-commerce site development and financial analysis.

Lauren received a B.A. in Psychology from the University of Michigan.