Online Media

LSF has full capabilities to implement, manage, optimize, and report all types of display and re-targeting efforts for our clients. Media buys are created based on the scope and goals of each individual client campaign. Each client campaign has its own nuances; competitive landscape, target audience, front-end and back-end goals, budget allocation, etc. After understanding all of these factors, while assembling market research & competitor data, LSF determines the most effective media opportunities available for that campaign and establishes a dialogue with the publishers/networks. LSF projects best/worst case scenarios based on available data and negotiate the best rates for the media.

Our media buys include individual publisher sites, networks, and exchanges. LSF is currently in the process of developing a Demand-Side Platform as the next evolution of real-time bidding for display media.

We find qualified leads for our clients through all of the internet’s major distribution channels including a broad network of publishers, search engine marketing, e-mail, community websites, shopping engines, blogs, interactive video segments and our own web properties which have more than seventeen million registered users. Our media channels are selected for adherence to quality, relevant content and targeting criteria.		• Lead Quality • Precise Targeting • Buying Power • Large Reach • Demographic Profiles

A Few of Our Advertisers	Examples of Publishers We Use

Global Reach: 30 countries | 200+ million unique users Publishers Network Size: 7,500+ properties US Reach: 100+ million unique users EU Reach: 40+ million unique users ROW Reach: 60 million unique users Gender Split: 54% Female | 46% Male HH Income: 16% $100k+ | 38% $75k+ | 68% $50k