301 Redirect: Method of redirecting an old webpage to a new location. More simply, to display another web page for the web address that you are trying to visit. 301 implies that the move is permanent (as opposed to temporary, etc.)
AJAX: Asynchronous JavaScript and XML. A way to design web pages that are more end-user friendly and respond more quickly when the user requests data. A good example of AJAX in practice is Google Maps.
Anchor Tag : An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page.
B2C: Business To Consumer. Transaction of goods or services directly to the end consumer.
Black Hat SEO: The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings.
Banner Advertising: Entails embedding an advertisement into a web page. The advertisement is constructed from an image (GIF, JPEG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash. Animation or sound can be included to maximize presence (in which case the banner is called a Rich Media Ad). A tracking device is embedded within each banner to monitor the success of each creative and media placement.
Cloaking: Showing a different web page to a search engine spider than what is normally seen. Method typically used by spammers.
CPA: Cost Per Acquisition. Fee paid to an affiliate marketer for driving a particular action or event on your site (either a sale or lead generation, etc.).
CSS: Cascading Style Sheets. A language used to describe how a given page or web site will look. Used to control font styles, graphical layouts, color, etc.
Co-registration: This is a practice of an organization who offers subscriptions, memberships or leads to another organization (on its own website). We will work with you to identify appropriate co-registration partners and build a program to generate opt-in leads to drive qualified traffic to your website. (And we’ll track its success by monitoring the click-though rate (CTR) to the landing page.)
CPM Media Buy: We buy online media space at a CPM (cost per thousand) rate from online publishers. We will handle the media planning and buying - negotiating the best rates – on web properties targeting your own market.
We then take your creative (or we can help you design and produce banner creative) to place online.
Dynamic Website: A website whose content is not fixed. What is shown on a page is based on user-selected activities and/or programmatically driven.
Incentive marketing: We’ll help attract prospective customers to your website by using incentives such as free product gifts. As with all online marketing tactics, this works best when combined with other tools and programs including email marketing and banners.
Keywords: Words that are used by search engines to determine the topic of a given web page.
Landing Page: A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website.
Meta Data / Meta Tags: Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page's description and keyword listing.
Paid Link Building: Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines. See link building.
PPC: Pay Per Click. Advertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad.
Refer a Friend: If word-of-mouth is a strong factor in your sales, we’ll develop online programs to encourage friends of existing customers to visit your website.
Search Engine: Web site whose function is to help users find web pages on any given searched topic.
SEO: Search Engine Optimization. The act of altering a web site so that it does well in organic listings of search engines.
Spider: Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, bots, internet bots.
Static Website: A website or web page whose content is fixed (does not change or has to be manually changed).
TLD: Top Level Domain. The three main domain extensions: .com, .net, .org.
URL: Uniform Resource Locator. Or, more commonly, a web address.
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Affiliate Marketing: A marketing program in which an advertiser pays an affiliate for driving event-driven traffic to their site. An event is primarily completing an order on the advertisers site but could simply be some sort of lead generation. Affiliate gets paid a commission based on order or lead. See affiliate marketing programs.
Affiliate Program: In this case we will build an affiliate program and scout for appropriate affiliates on the web, arranging for your products to be placed on websites that sell other manufacturers or retailers' (sponsoring merchants) products. Users select a product at the affiliate website, but the sale is actually transacted at your website.
Alt Tag: An HTML attribute typically used within the IMG tag to provide alternate text when images cannot be displayed.
B2B: Business To Business. Marketing strategy which involves the transaction of goods or services between businesses. (Wikipedia)
Backlink: Links originating from one website and pointing to another website or web page. See link building.
Blog: "Web Log". An online journal of sorts.
Bot: Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, internet bots, spiders.
Conversion: Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc.
CPC: Cost Per Click. Typical rate of measuring the expense involved with acquiring web traffic.
CTR: Click Through Rate. Standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression).
Community Marketing: We will get your website listed on community shopping portals such as eBay®, Froogle®, YahooShopping.com®, Nextag® and Shopping.com®. We will create a feed to them and ensure you capture the market share for your products currently being captured by other ‘vendors’.
Email Campaigns: We help you build an email campaign program and refine it to enhance conversion rates (the percentage of recipients who purchase from the website as a result of each email). This is an effective online marketing tool using permission-based (opt-in) email lists to target potential customers. These campaigns can be enhanced with additional tools such as information/data capture forms and online tracking methodologies.
Google PageRank: Google PageRank™ is a numeric value that represents how important a page is on the web.
Keyword Density: How often a keyword or keyword phrase is used on a given web page.
Latent Semantic Indexing: Or LSI for short, is an algorithm used by Google (and possibly other search engines) to determine how words are related to each other in the context of a web page. An article about "cookies" might contain words such as chocolate, sugar, flour or dough for example.
Organic Search: Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for.
Paid Search or Search Engine Marketing (SEM): We use industry methodology to pay best possible rates (keyword bidding) to ensure your obtain prime positions on the major Search Engines. Users click on these positions for further information on your products.
Reciprocal Link: The practice of placing a link from website A to website B strictly because website B is linking to website A.
SEM: Search Engine Marketing. The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.
SERP: Search Engine Results Page. The listing of web pages that a search engine shows a user once they've entered a search value.
Splash Page: Typically an introductory web page (first page seen by a web surfer) that is graphics-heavy. Meant for attention-grabbing purposes only. Not rich in content (if any). Eye candy.
Title Tag: A meta data element that determines the actual "title" of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.
White Hat SEO: The use of accepted SEO practices in order to get higher rankings, more traffic, etc.
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