LSF Network and Geary Group have joined forces!

We've joined forces to create one of the largest independent digital agencies worldwide.

The Geary LSF Group is now able to offer our clients a comprehensive set of services all under one roof: from Strategy to Development, Media Planning to Placement, SEO to Link Building, Analytics, Local, Mobile & Social as a Digital AOR or on a Performance basis.

We are busy building our unified website, but in the meantime you can check out our existing content.

 

Client

Project Info

“LSF explained their process to us clearly, so we jumped on board and quite frankly, couldn’t be happier. I could point to our organic traffic growth (or resulting revenue growth) as the baseline indicator of success, but that would be doing a disservice to our knowledge and website growth they have also been a part of. In short, we wanted to continue our growth as a company and needed someone to understand how to assist us with that, and they did.”

- Alec Lopez, CEO
  SitBetter

SitBetter

  • The Advertiser

    SitBetter

    SitBetter.com is a fast-growing e-commerce company that provides high quality office seating solutions and ergonomic consultation to residential, commercial, federal and healthcare customers across the United States. SitBetter’s exclusive focus on office chairs allows them to lead the office supply industry in ergonomic seating solutions.

  • The Industry

    Office Supplies

    SitBetter is part of the $100 billion office supply industry and competes with big box retailers such as Staples, Office Depot and OfficeMax, who collectively own more than 40 percent of the industry’s market share. The remaining 60 percent of the office supply market is in the hands of wholesale outlets and online retailers such as SitBetter.com or Sam’s Club, Costco, and Overstock.com. While online sales accounted for less than 20 percent of the total office supply sales volume in 2010, they have shown double-digit growth rates in a sluggish economy.

  • The Challenge

    Obtaining organic traffic against impossible odds

    SitBetter approached LSF Interactive with the goal of increasing online sales through organic search, but without the multi-million dollar advertising budgets of their big box competitors. SitBetter understood that to achieve an impact on its online visibility and sales its web site would need to rank higher than other office supply “e-tailers”. To achieve success it was not only imperative that SitBetter appeared on the first page of online search results, but also appeared within the first three positions for its key online search terms.

  • The Solution

    Research, strategy, & optimization

    LSF Interactive conducted keyword research to determine the level of competition for SitBetter’s pages and keywords. LSF Interactive also gathered intelligence directly from SitBetter to understand what parts of its business were the most profitable, where it sought to grow, and where the greatest market opportunity existed. With this keyword research and business intelligence in hand, LSF Interactive developed a strategy to optimize specific keywords more than others.

    Rather than expending the SEO budget on ranking for the highly competitive term “office chairs”, LSF Interactive focused its efforts on dominating keywords such as “conference chairs” and “big & tall chairs” that would convert at higher than average rates and result in more profitable sales. Over a year long period, LSF conducted both on-page and off-page optimization to improve rankings for SitBetter’s most profitable and likely to convert keywords.

  • The Results

    First Place Rankings and Sales

    While SitBetter doesn’t appear on the first page of search results for office supplies or office chairs, they are recognizing significant increases in online sales as consumers find SitBetter in their search for specific types of office seating.

    During the first nine months of the SitBetter campaign, organic search rankings for pages that included the term “conference” rose steadily from the 7th and 8th positions to the 1st position. As SitBetter’s conference chair links rose to the top of organic search results, visits increased, and sales soared.

    Overall visits that stemmed from searches that included the term “conference” increased from just a few dozen per month to several hundred per month by the end of month nine. In comparing statistics from the first quarter of 2010 to 2011, visits increased by 252% and conference chair sales increased by 858%.

  • Why it Worked

    Identification of Keywords that Convert

    Instead of pursuing increased rankings for highly competitive keyword terms, LSF Interactive identified and pursued niche keywords that led to high conversion rates and profits. LSF Interactive was able to maximize SitBetter’s marketing budget and successfully meet the company’s ROI targets with this strategy.