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Client

Project info

With improvements in segmentation, keyword selection, and CTR, eVisibility's unit of LSF Interactive was able to make significant changes to Q Industries’ AdWords account. These improvements helped decrease their monthly spend and improved ROI.

Q industries

  • The Advertiser

    Q Industries

    Q-Industries is an interactive agency that designs and builds online brands, websites and advanced Internet applications. Founded in 1999, clients range from startups to Fortune 500 companies.

  • The Objective

    Analyze, Create, Build, Launch & Automate

    • To analyze existing campaign’s historical performance data in order to identify and improve poor performing areas.
    • To create a highly targeted campaign and improve segmentation in order to better reach key clients.
    • Build a better targeted keyword list and remove keywords that do not lead to conversions.
    • Create and test ad text to increase relevance, traffic, and ad positioning. Identify and promote “core keywords” that drive relevant traffic.
    • Launch ads at specific hours of the day to further target relevant traffic.
    • Activate eVisibility's unit of LSF Interactive proprietary software ClickPro™ for automated bidding.

  • Strategy

    Develop, Optimize, Implement and Link

    With eVisibility's unit of LSF Interactive Paid Search expertise and proprietary software ClickPro™, Q-Industries was able to achieve results that surpassed their expectations:

    • Increased monthly ROI
    • Increase in keyword positioning
    • Increased Click Through Rate
    • Decreased monthly spend

  • The Challenge

    Shifting Gears in a Highly Competitive PPC Market

    Initially, Q-Industries ran their highly competitive paid search campaigns in-house, but failed to get their desired leads. Fed up with the significant amount of time and money invested, with nothing to show, they turned to eVisibility's unit of LSF Interactive.

  • The Results

    Improved ROI - 24% to 280% in No Time Flat

    Q-Industries Paid Search campaign was fully launched in July of 2007, the same month we started work on the campaign. Once the launch was complete Q-Industries quickly saw the benefits of their revamped Paid Search campaign. They were able to break sales records each month while decreasing their total Paid Search spending. This significantly improved return on investment from 24% to 280%.