McDonalds

Client

Project info

New Website backed with Internet Marketing Campaign Pays Off Big for McDonalds!

mcDonalds

  • The Advertiser

    McDonald’s

    With 31,500 locations in 119 countries, and serving nearly 47 million customers daily, McDonald’s is the world's largest chain of fast food restaurants. Few are strangers to the brand that primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, desserts and more recently, salads, wraps and fruit.

  • The Objective & Strategy

    Make an Interactive Website that Encourages Coupon Download

    With little time to spare, eVisibility's unit of LSF Interactive assembled their A-team to work non-stop, building out an interactive Flash website with the added ability to download a coupon for the new burger. The team also needed to develop a strong Internet marketing campaign to support not only the new website, but all the offline media as well. eVisibility's unit of LSF Interactive would have to work closely with the McDonald’s advertising agency to ensure the website’s look and feel supported the message that was being created offline. They quickly got busy creating a keyword list made up of words and terms that fans, old and new, might use to search for the new burger. The end goal: To deliver 50,000 visits in month 1 with 4,000 downloaded coupons.

  • The Challenge

    Build Website and Promote w/ Internet Marketing Blitz in 10 Days!

    In late spring 2007, McDonald’s was preparing to launch a tasty new line of premium burgers to their Southern California market. The “Angus Third Pounders” are made with 100 percent USDA-inspected Angus beef and would come in 3 varieties. All eyes would be on Southern California to gauge their success. Ten days before the launch, McDonald’s decided to take their campaign online. They wanted an interactive Flash website built and a solid online marketing campaign to help promote it.

  • The Results

    One of the Most Successful Product Launches in McDonald’s History!

    In 9 days, eVisibility's unit of LSF Interactive successfully delivered a fully interactive Flash website that brought the McDonald’s offline campaign to the online world. The downloadable coupon feature was a big success! In the first month 59,000 visitors came to the website downloading 29,000 coupons. By month 2 the website had 120,000 hits and just over 56,000 coupons downloaded. Today the burger continues to be a hit in Southern California and other regions throughout North America.