Settlement Funding Client

The lead qualification rate our online campaign is more than 100% higher than the aggregate of all other marketing mediums utilized.

Comparing similar time periods (Mar-Sep), we have generated 472.2% more leads at a 76.6% lower CPL that the established campaign baseline.

Situation

• The Settlement Funding Client engaged LSF to drive qualified leads for their structured settlement product.
• The established campaign baseline via online channels was an average 137 leads per month at a CPL of $416.02.
• The campaign objective was to secure 270 leads per month at a CPL of $350.

Marketing Approach

• We initially launched a Search Marketing campaign utilizing Paid Search only on Google, Yahoo, and MSN.
• in 2Q '06, we transitioned to more diverse marketing mix by layering in additional secondary search engines as well as CPA networks.
• in 3Q '06, we added an affiliate site to generate more volume and further diversified our core campaign by layering in Contextual advertising and a Click-to-Call initiative using multiple networks.