Managing Director, US
As Managing Director US for LSF Interactive, Bob is taking the reigns of the agency operations for SEM (Search Engine Marketing PPC), Display and Other Online Media Buying Channels, Web Design and Development and providing overarching strategy as well as tactical execution for large client engagements. He brings over 15 years of marketing & sales experience as managing director of a full service interactive agency (Unreal Marketing) and a senior marketing executive for a $1 billion market cap e-commerce platform (GSI commerce).
He has managed marketing budgets ranging from $10 million to over $75 million as well as overseeing the day-to-day management of diverse teams including Technology, Creative, Marketing, Sales and Production. He was also the business operations point person tracking over $1 billion in licensing revenues globally (NBA Properties).
His early years focused on providing e-commerce and multi-channel solutions to the world’s leading brands, retailers and other consumer-centric organizations.
For additional information, visit: http://www.linkedin.com/in/bobrothenberg
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