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New Media

Are We There Yet?

By: Fumi Matsubara
03-30-2010
New Media

simpsons_are-we-there-yet

Okay..okay.. that is a bad title for a blog. It was way to easy to come up with, but I had to go for it.

Today, right now, check your watch, if you still wear one,  March 30, 2010..  there is nothing hotter then geolocation.   You know its hot when Facebook & Twitter step  into the game.

What is Geolocation? Well, thanks to a  GPS-enabled smartphone such as the Apple iPhone, Google Nexus One, or RIM BlackBerry, you can use it to let your friends know where you are, or to find places recommended by people you know, or to check in remotely at clubs, bars, and restaurants. Regardless of privacy concerns, it looks like it is here to stay. There are apps like:

-FourSquare

-Gowalla

-BrightKite

-Loopt

-Whrrl

Enough to make your head spin right? Good thing  Brightkite came out with Check.in. It updates all of the geolocation sites, sort of like a Ping.fm
So, why should businesses care? Big or small there is a wealth of information for a business to get. Think about it:

-You will know who your best customers are

-How often people are coming to your business location

-You can offer them instant discounts via their handheld

-Know where your clients are coming from and where they are going

Is your business using geolocation?

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The Social Media Shameless Link Post

By: Fumi Matsubara
04-13-2009
Blog, New Media, Peninsula Twitter and Facebook Meet-Up, Shameless Plugs, Speaking Engagements

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The quilt..it weighs heavy on my shoulders.  I did not put up a blog post last week. I suck. I know. So maybe I am the only one who cares. Most people probably could care less about what I blog about. So, to that one person who cares…fine…..to my Mom.. I’m sorry.

So, on that high note, this is not going to be much of a post, but a bunch of links and information about things that are going on or up and coming. I thought it would be a good idea to share several things with you. Yes, some of it is me doing shameless plugs. I am, sorry in advance. I will share this information with you in list form, as people like lists:

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-This Friday, April 17th I will be speaking at the Bay Area New Media Summit at Bently Reserve. I will be on the panel “How to Socialize Your Video”.

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-On April 23rd there is a “Peninsula Twitter & Facebook Meet-Up” at the Dutch Goose in Menlo Park, California. This is my first time organizing such an event, so I hope don’t mess it up. Please pass this information on, all our welcome to attened this 7:00 pm event.

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-The Project 100 is a project I was flattered to be part of. It is  100 Marketers who are allowed 400 words each to write a collaborative book on “Project 100: Marketing in the Social Media Era“. All profits go to support Susan G. Komen for the Cure. You can get a preview of the book here.

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-The Community 2.0 Conference is May 11-13, 2009 ath the Palace Hotel in San Francisco. Myself,  Connie Bensen and Kellie Parker will be leading an all day workshop called “Getting Started with Community” on May 11.

Social Media Club

-I was very humbled to be excepted as on of the first members of the Social Media Club Editorial Board. Each week the board is given a question to examine, dissect and respond to. This weekly event is all recorded on a podcast and lead by Chris Heuer.  Learn more about the Social Media Club Question of The Week and the podcast/blog here.

Alright, that is all for now. I will get a “real” post up here shortly.

Thanks!

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Your Week In Review

By: Fumi Matsubara
01-23-2009
New Media

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Yes, my obsession with Burger King and the Angry Whopper has not ended. I know I have issues.. lots of issues. Let us just get right into some of the hot Social Media topics of the week!

-You know though, Facebook has issues too! Get this, Facebook shut down the Whopper Sacrifice application! In the week prior 82,000 people removed 230,000 friends! Facebook claims there were “privacy issues”. Hmmm, I’m not buying it. Speaking of apps, here is a list of the Top 20 Up & Coming Facebook Apps for this week. Its interesting to see what is gaining in popularity and what is a hit with folks.

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-Oh and if you are on Facebook and I hit you up for cash. It might not be me. Seems there is a Facebook Scam going on where phishers are pretending to be friends that are stuck and need cash. Read more about that here

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-Ford’s Scott Monty has been getting a lot of praise online for his quick response in the Social Media world. By using social media Scott helped control what could of been a huge PR mess for Ford. Here is a great success story for you.

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-American Idol. I watch it I admit it. Yes, I am rooting for bikini girl so far. No, she can sing really well. She wore a bikini? I did not notice at all. Here is a case where text messaging backfired for Idol and AT&T.  Seems AT&T sent its 75 million customers text messages about the Idol premier. The backlash was huge on Twitter. Lots of negative companies after it was done. Come on AT&T you should know better! Just raise our rates a buck, instead of sending us spam.

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Britney Mason

-I don’t mention it very often, but Virtual Worlds are still hotter than ever. According to Virtual Worlds Management, $594.00 was invested in about 63 Virtual worlds in 2008! Read more here. Yes, its real money. You are funny. Did I ever mention I pretended to be a blond named Britney Mason on the internet? No, I need to do a blog post on that. Here is a video about it I did for CNBC

-If you have a blog you may be familiar with Feedburner, which was bought by Google for $100 million One would think the service would be getting better, seems that is not the case. Take a look at this techcrunch post and review all the great comments.

All right, thats all for now! Have a great weekend!

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People Are Talking…Are You Listening?

By: Fumi Matsubara
12-30-2008
Blog, New Media, Tips & Tricks

listening

Today a friend reached out to me.  She works for a very big, well know company. She asked me a simple question.

“How do we monitor our brand online?”

My response was “You guys get it!”. She responded with a very puzzled tone (as my wife does to me a lot) : “We do?”

“Yes, you do” Your company is taking the first step of looking into what people are saying about your brand online and learning how to deal with brand monitoring”

Okay, so enough of my little cut scene from a conversation. Let me give you some links to tools and resources that help companies monitor what people are saying online about them. We will do it in list form, as people like lists:

-Twitter Search which use to be called Summize before Twitter bought it. You simply type in keywords and you can see people who have used that word in a tweet.

-Social Mention searchs Google blog search, Delicious, FriendFeed, Digg, Twitter, Youtube and such and puts it into a nice package for you.

-Google Alerts An amazing tool by the folks at well, Google. Put in keywords and it will send you alerts when people use those words. This searches Google so we are talking about anywhere on the web that Google indexes, which is well, almost everywhere.

-Backtype allows you to search blog comments.  Users need to register and it will monitor the url you put in the chat. Then pulls all the comments back to one place for you to search.

-Yacktrack monitors lots of different social networking sites and allows you to see which sites your brand is being mentioned on vs another.

These are just some of the several tools that are out there. If there are some I have missed, please post them in the comments so I can add them to an updated list.

I used the term brand and keyword when writing this post. What is it you should be monitoring when following your brand? I think you should look at:

-Company Name

-Your Product

- Competition

-Your Company Executives (and your competitions)

- Clients

All right now, get out there and see what people are saying about you!

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The First Post Is Always The Hardest

By: Fumi Matsubara
09-22-2008
Blog, New Media

The first time is always the hardest. I have been going back and forth about what this post should be about. Should I just dive right into talking about New Media or  Social Media? Heck isn’t it all under the same umbrella? Maybe I should start with who I am and what my background is? Nah, that’s all on the About Dave page.  Oh I know I can roll out a huge big post about something cutting edge and exciting in the space! No, its a slow week everyone is heading to Blogworld 2008 anyway. I could list what this blog is about, what I want to accomplish. Hey that’s not bad. Maybe I should do it in list form. People do like lists.

So in no particular order, I give you the goals, hopes, and dreams I want for New Media Chatter:

-For all of us to learn more about this space called New Media. ( I plan on learning from you too!)

-To pass on the tools needed for people to learn how to brand themselves in this new age of social media

-I want to start discussions and conversations about New Media, make us all think.

- To point you to people, websites and events where you can learn more and network with.

-A place where you can come to get the latest trends in the industry.

I hope this is not to deep or mushy for the first post. Heck, I hope I didn’t scare you off, I want you to subscribe to this blog!

So look at that, the first post is over. Great.. now we can get down to business and starting talking about New Media.

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