LSF Interactive Blog

Here are the top search engine marketing stories from the past week of May 05 – May 11:

Top Stories:

• Google Analytics Now Shows You Who’s Linking To You
• Manage multiple locations more easily with a new tool for Google Places
• Are You Setting Up WordPress For SEO Success?
• Bing Relaunches, Features New Social Sidebar
• Authority, Scoring, Freshness Signals Among Google’s April Algorithm Updates
• Google Testing “Sources” Area With Info About Movies, Books, People, Music & More
• Navigation, Dashboard and Home Page
• Facebook testing letting users pay to advertise to their friends [Update: We got it too!]

Think You May Have Been Hit By Penguin? Read These:

• Google Announced 50+ Search Updates, Which Are Penguin Related?
• Penguin Analysis: SEO Isn’t Dead, But You Need to Act Smarter (And 5 Easy Ways to Do So!)
• Whiteboard+ on Google’s Penguin Update
• 5 Keywords Proving Google Penguin Update May Be An Algorithmic Fluke
• Google Penguin & Unnatural Links: How to Protect Your Site Moving Forward
• The Penguin Update – Whiteboard Friday
• Google: Can’t Recover From Penguin? Start A New Site
• Insights From the Recent Penguin & Panda Updates

The Rest:

• The Noob Guide to Link Building
• Your Blog, Your Rules – Why Marketing Should Always Begin at Home
• Creative Link Building for Ecommerce Sites
• How to Maintain Social Shares After a Site Migration
• Real-time Facebook ‘likes’ displayed on Brazilian fashion retailer’s clothes racks
• Why SEO is Best in Recession
• How to Optimize Your Headlines for Google and Humans
• Ha! Bullets Can’t Hurt ME
• When & How Is The New Smartphone Bot Affecting Search Results?
• Wikipedia Appears On Google’s Page One 46 Percent Of The Time, Compared to 31 Percent On Bing [STUDY]
• Visualize Your Backlinks with Google Fusion Tables
• Can There Really Be 85 Types Of Unnatural Links?
• 8 Steps To Maximize Success In Global Site Migrations
• How Google Might Disassociate Webspam from Content
• The Importance of Maintaining “Scent” for CRO
• Anchor Text Optimization Case Study: What’s Natural?
• What Is Search Engine Ranking Authority?
• The Real Impact of the Google SmartPhone Crawler (Part 3): Avoiding Mobile Mis-Indexing
• Redefining The Consumer Engagement Path
• SEO & UX – Working together to make your site better
• It’s Not a Joke Anymore: Someone Actually Built Pinstagram
• SEOmoz Spam Research Project to Provide Marketers Useful Information
• What Might Be Next For (not provided)
• Microsoft Weighs in on Ranking Authors in Social Networks
• Link Building A-Z Guide – Definitions & Terms

Video of The Week:

Never, Ever Give Up. Arthur’s Inspirational Transformation!

Here are the top search engine marketing stories from the past week of April 28 – May 03:

Top Stories:

• You Missed The Google Panda 3.6 Update
• Google PageRank Update: May 2012
• Responsive design – Harnessing the Power of Media Queries

The Rest:

• Worst Change in AdWords History?
• Google Finally Launches Cube, Play Your Way Through a Cubic Google Maps World
• Woody and Guthrie Play Catch
• Perfecting On-Page Optimization for Ecommerce Websites
• The Google Penguin Update: Over-Optimization, Webspam, & High Quality Empty Content Pages
• Panda and Penguin Go Sledding
• PostRank and the Importance of Social Engagement Metrics to SEO
• Mobile App Marketers Get New Tools From AdWords
• Penguins, Pandas, and Panic at the Zoo
• 9 Tricks To Design The Perfect HTML Newsletter
• Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC]
• Moz’s $18 Million Venture Financing: Our Story, Metrics and Future
• Coding Guidelines For HTML and CSS
• Why You’re Lying to Yourself About Keyword Difficulty
• Here Is What It Looks Like To Be Hit By Google Penguin
• SEO Implications of New Matching Approach for Google Ads?
• Branding & Domain Names
• Rumor: Digg to be acquired by The Washington Post
• Facebook Timeline Changed the Way We See Brand Pages; Here’s How

Video of The Week:

How does Google use human raters in web search?

Here are the top search engine marketing stories from the past week of April 21 – 27:

Top Stories:

• The State of the Web (comic)
• Will Microsoft Dump Bing?
• The Penguin Update: Google’s Webspam Algorithm Gets Official Name

The Rest:

• Go Back In Time: How 10 Big Websites Looked 15 Years Ago
• The first (as far as I know) ANIMATED GRAPHIC NOVEL
• Introducing Google Drive… yes, really
• Another step to reward high-quality sites
• Could DuckDuckGo Be The Biggest Long-Term Threat To Google?
• Google Goes After Links In WordPress Themes
• Google Requesting Business Licenses For Maps Verification
• Startcraft Themed Google Easter Egg “Zerg Rush” Calls An Attack On Your Search Results
• Negative SEO: Myths, Realities, and Precautions – Whiteboard Friday
• How does Google search work? [Video]
• How a Free Burrito Turned into A $55 Parking Ticket and a Great Customer Experience
• Is Google Drive worse for privacy than iCloud, Skydrive, and Dropbox?
• Torbit Insight: A free tool that lets you see load times for every user on your website
• Google Test Shows Paid-Search Ads, Email Marketing Integration

Video of The Week:

How Does Google Search Work?

Here are the top search engine marketing stories from the past week of April 07 – April 13:

Top Stories:

• Facebook Acquires Instagram
• The Social, Local, Mobile (SoLoMo) revolution is here. Consumers are on the move – is your company ready?

The Rest:

• Leaked: Google Analytics Is Making Its Way To Google+
• How Google Might Index Link Behavior Information
• Did Facebook panic?
• DO PAID ADS CANNIBALIZE ORGANIC TRAFFIC?
• A COMPLETE GUIDE TO CREATING AND OPTIMIZING GOOGLE+ BRAND PAGES
• Toward a simpler, more beautiful Google
• Jon Stewart Takes On Google Glasses & Facebook Buying Instagram
• Home Depot On How To Build Links
• BlogHer 2012 Study: Blogs Beat Facebook in Trust Test
• Why Instagram pursued a $50M round just before its Facebook acquisition
• Google+ Gets A New Look With Interactive Navigation & “Timeline-esque” Profiles
• 77 Percent Of Us Want To Get Marketing Messages Via Email & There’s No Close Second Place, Study Says

Video of The Week:

Here are the top search engine marketing stories from the past week of March 17-23:

Top Stories:

• Is Apple Is About To Launch A New Global Search Engine?
• Firefox To Use Google Secure Search By Default; Expect More “Not Provided” Keywords To Follow
• How Reddit ranking algorithms work
• Ten Ways for Small Businesses to Use LinkedIn

The Rest:

• Adwords Express Changing Ad Titles Depending on Search
• Google Places Ranking Factors – The PhD Version
• Google Webmaster Tools Crawl Errors: How To Get Detailed Data From the API
• Predicting SEO Changes in Rankings, Algorithms, and Penalties
• Five common SEO mistakes (and six good ideas!)
• Google Analytics Launches New “Social Reports” To Measure Social ROI
• How A Google Change May Mistakenly Turn Search Traffic Into Referral Traffic
• 4 Reasons I’m Glad I Own A Netbook And Not A Tablet [Opinion]
• Generate Interest with Pinterest
• Twitter Turns 6: What’s Next?
• Getting text spam? New service helps you report it
• Move Over, Wikipedia: Amazon May Be The King Of Google Rankings

Video of The Week:

The Story of Keep Calm and Carry On

Here are the top search engine marketing stories from the past 2 weeks of Mar 3 – 9 & Mar 10 – 16:

Top Stories:

• We will guess your competitors’ keywords, we will predict your App Store position.
• Branding & The Cycle
• Understand and Rock the Google Venice Update
• Why I left Google
• Google Gives Search a Refresh
• WSJ Says Big Google Search Changes Coming? Reality Check Time!
• Cutts: Google To Target Overly SEO’ed Sites Within Weeks
• Timeline for Facebook pages: a complete overview of new features
• Local And National Search Marketing: Four Reasons You Need Both

The Rest:

• Introducing a new local search experience across your devices
• The New PageRank, Same as the Old PageRank?
• User Access Added To Google Webmaster Tools
• State Of Inbound Marketing
• Search Engine Marketing vs. Social Media Marketing: The Showdown
• Advanced Content Tracking with Google Analytics: Part 2Advanced Content Tracking with Google Analytics: Part 2
• Cart Abandonment Analysis: Rosetta Stone
• Can Sites Rely On Facebook For User Login?
• PPC Split Testing: Who, What, Why & How
• Everything you need to know about today’s iPad event
• How Many Fans Do Your Facebook Posts Reach?
• Google Webmaster Tools Finally Adds User AdministrationMar 6, 2012 at 9:24am ET by Barry Schwartz
• The Mounting Minuses at Google+
• Save your SEO: How to Catch 404 Error Pages and 301 Redirect them in Real Time
• Google Updates Places Time to Live for Dashboard Data
• Why SEO Consultants Push Brand
• Google Venice Update – Big Changes Based On Locality
• Bing Takes Clear Stance On Mobile SEO: One URL
• How Google Data Centers may be Split between Regional and Global Data
• New Google Webmaster Tools Crawl Errors Confuses
• Google Research: Yes, You Still Need To Keep Buying Search Ads
• Google: New Top Level Domains (TLD) Will Not Help Rankings
• YELPing Back — “Burn in hell,” Says Notable Chef to One of His Customers
• 13 Brands that are doing Pinterest right
• How Google’s “Search Suggest” (Instant) Works – Whiteboard Friday

Video of The Week:

Kids Dunks Himself! – Pretty Amazing

Here are the top search engine marketing stories from the past week of Feb 25 – Mar 2:

Top Stories:

• Search quality highlights: 40 changes for February
• Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More
• How Google Evaluates Links

The Rest:

• Google Analytics Certification and How to Pass the GAIQ Test
• How Google Makes Liars Out of the Good Guys in SEO
• 12 Google Link Analysis Methods That Might Have Changed
• How to Make Facebook’s New Timeline for Pages Work for Your Brand
• More Google Analytics Updates
• Could the Google-branded 7-inch tablet be called the Google Play?
• 9 Reasons Why Chuck Norris Shouldn’t Work In Marketing
• Homeland Security Manual Lists Government Key Words For Monitoring Social Media, News
• 8 Tips for Improving Your PPC Quality Score
• Facebook Promotion Guidelines, DECODED
• Sandberg Leads All-Star Lineup At Facebook’s First FMC Conference For Marketers

Video of The Week:

Very Funny Clip From The Onion About Facebook