There are no manuals involved. No multi-day training sessions to help you understand how to use your analytics package. It’s all SaaS (Software as a Service). Our goal is to help you track your campaigns on a real time basis. LSF’s web analytics service is one of the industry’s most advanced proprietary tracking and reporting platforms that makes analysis of your online advertising campaigns simple, all in one place. From impression to click to conversion, from Search to Display to Social Media to Affiliate programs, we view and understand the path to success and attribute actions. LSF Analytics allows us to easily share that information with you in the form of custom reports and analysis.
Whether you are in the business of lead generation or e-commerce or a B2B marketer, LSF Analytics and the supporting team of analysts at LSF will help guide you through the complex world of integrated online marketing.
At the start of every engagement or campaign, we use our web analytics service to identify the Key Performance Indicators (KPI’s) upon which we will measure effectiveness. There may be many other variables that we measure, but at the end of the day, we are accountable to those KPI’s that you identify as success factors.
LSF’s proprietary tracking and reporting system serves as the basis for all campaign analysis and is delivered on a SaaS basis. LSF Analytics is a robust platform that allows a real time 360-degree view of all your online marketing campaigns, including all of your channel trends. The customization and granular level of detail that this tracking technology provides allows LSF to look at in-depth data, research down to the keyword level, banner ad, source or funnel process, and make sophisticated critical attribution and integrated campaign decisions.
This extensive campaign data gives us the ability to cater campaign reporting to a client’s specific needs as well as allows the team to provide ad hoc analysis depending on any specific issues that may arise. The platform provides our clients with automated reporting set to be sent at regular intervals.
Our system goes deeper than the competition, providing e-commerce analytics, goal/path analysis, order and revenue data and “cost of marketing” analysis. The end result is a tool that we use to maximize ROI, properly allocate budgets and diversify campaign sources.
The Tools
LSF Analytics provides data based on proprietary technology built on a SaaS architecture.
The reporting interface provides for:
- Weekly summaries;
- Campaign trends;
- Campaign performance since inception;
- Channel trends;
- Channel performance;
- Engine trends;
- Engine performance;
- Network and other media buys trends;
- Network and other media buys performance:
- SEO competitive analysis (coming soon)
The Benefits
- Measured in real-time
- A/B Comparison Framework
- Success Analysis (Commerce)
- Campaign Management
- Multi-site roll-ups
- Cross-category Analysis
- Attribution Management
- Dashboards
- Trends
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